Cross posted at Future Majority
The compelling "Hillary 1984" video recently introduced on YouTube represents "a new era, a new wave of politics ... because it's not about Obama," said Peter Leyden, director of the New Politics Institute, a San Francisco-based think tank on politics and new media. "It's about the end of the broadcast era." - Full Article
This strikes me as right, but it's amazing to me that, in all the great discussions of the anti-Hillary Vote Different ad remix, no one is following this train of thought to its logical conclusion.
Everyone is convinced - rightly I think - that this represents the beginning of the end for top-down campaign messaging - or at least a significant shift in the balance of power. Supporters and critics alike now control the message in a remix free-for-all that is more powerful than stale, traditional political advertising, and this represents a radical advance in the public' ability to participate in the democratic debate. Hallelujah, the broadcast era is over!
. . . so why do we keep trying to measure the impact of videos like Vote Different with the same metrics as we do those same stale campaign ads we're so eager to replace?
Krempasky (emphasis mine):